Website content can lose effectiveness when it no longer matches the intent behind the queries it targets. Applying a website SEO audit checklist can help identify thin, outdated, duplicated, poorly structured, or misaligned content. Search intent should be considered alongside keyword targeting because ranking for a term does not necessarily mean the page satisfies the user's underlying need. Content audits can also reveal opportunities to consolidate overlapping pages. This can create a clearer topical structure.
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